Mr Sarmiento joins GMSV from Hyundai Motor Company Australia, where he was Southern Region area sales manager.
He was previously with Holden for six years, most recently as dealer business analytics and insights manager.
Mr Sarmiento also worked with Holden in the roles of business development manager for NSW and ACT, inventory and supply chain analyst, and marketing coordinator of accessories and special vehicle packs.
He has a bachelor of business in marketing from RMIT University.
By Neil Dowling