GENERAL Motors Specialty Vehicles has become the automotive partners in Australia and New Zealand for the National Football League (NFL) team the Los Angeles Rams.

GMSV, representing Chevrolet and GMC, will sponsor the Rams throughout this season and next, including the first regular season NFL game to be played in Australia at the Melbourne Cricket Ground in 2026.

The Los Angeles Rams, who hold the marketing rights in Australia, are already active in the ANZ markets with an Instagram page, a Super Bowl LVI Trophy tour and visits from Rams players, the Los Angeles Rams Cheerleaders and Rams Legends, attending Flag Youth Championships, running activations, and visiting some key tourist destinations.GMSV ANZ marketing director Heath Walker said the partnership “just makes sense.”

“The Los Angeles Rams are an iconic American brand being brought to Australia to showcase their professionalism, power and ability,” he said.

“Our brands Chevrolet and GMC are no different. Our products deliver on all areas of what you would expect from large American trucks and SUVs, with enough room in the GMC Yukon for an offensive line, wide receiver, running back and the quarterback in the driver’s seat.

“The ability to bring this partnership to life across our GMSV dealer network, social channels, and at the game is very exciting.” 

General Motors managing director for ANZ, Jess Bala, said: “Working with the Los Angeles Rams we will have some great activities for the public, and also some special events for our owners.”

Heath Walker

“Partnering with GMSV is an incredible opportunity to align two brands that share a passion for performance, innovation, and community,” she said.

Los Angeles Rams senior director of global partnerships Chris Edwards said: “At the Rams, we’re proud to work with a team that understands how to drive excitement both on and off the field, and together we’re creating experiences that resonate with fans across Los Angeles and beyond.”

The GMSV and Los Angeles Rams partnership will include; a content series leading up to the Melbourne game titled ‘Road to Melbourne’, presenting partner of the VIP Tailgate event held at the MCG featuring GMC Yukon Denali and Chevrolet Silverado vehicles for tailgating, presenting partner of the Rams Youth Flag Football Clinic, and vehicle displays at many of the activities across the country.

In addition, GMSV will be offering a Los Angeles Rams VIP Experience at SoFi Stadium in Inglewood, CA, where one GMSV customer will win a trip for four, with two nights accommodation, airfares, stadium tour, pregame field passes, VIP tailgate passes, four premium game tickets, and a VIP Rams gift.

GMSV said that the partnership marks an exciting chapter for American football fans and automotive enthusiasts in Australia.

“Through a series of engaging events, exclusive experiences and innovative activities, GMSV and the Los Angeles Rams are set to deliver a unique blend of sporting excitement and automotive excellence,” it said.

“As anticipation builds for the historic Melbourne game, both brands are committed to creating memorable moments for fans and customers alike, further strengthening their presence Down Under.”

The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – is one of the oldest franchises in the NFL. Since its founding in 1937, it has had four World Championships and seen 30 of its members join the Pro Football Hall of Fame. 

The Rams play their home games at SoFi Stadium in Hollywood Park, a 121ha sports and entertainment destination owned, being developed and operated by Los Angeles Rams owner and chairman E. Stanley Kroenke in Inglewood, California.