GUMTREE Group has expanded its offering to consumers and business partners with new technology features within its platforms, which include the Gumtree marketplace, CarsGuide and Autotrader.

In what will become a watershed year for Gumtree Group, it has also launched new research and insights into Australians’ car-buying journey to assist consumers.

Gumtree Group shared key platform statistics and data as part of its 2026 presentation, pointing towards tremendous growth and trust with online consumers in the previous year.Some key 2025 performance indicators include:

• $18 billion worth of listing value across local marketplaces each month, not including real estate.
• Gumtree Group’s partnership with leading real estate marketplace, Homely, saw listings for properties for sale or rent grow to over 150,000.
• Gumtree Group’s recent partnership with Australia’s largest regional digital and print publisher, Australian Community Media (ACM), boosted combined audience to 6.8 million Australians on average each month.

Gumtree Group said that the indicators also showed that the CarsGuide editorial brand “continues to lead the way for how Aussies research, buy and sell cars with 2025 being its best year yet for news consumption and exponential growth in video views on the CarsGuide site”.

The views were over 70 per cent higher in 2025 compared with 2024, as well as 20 per cent YoY growth for YouTube.

The updates to CarsGuide’s commercial offering in 2026 include:

• Showrooms, which incorporate branded storytelling, video assets, new-car listings and classifieds integration, lead-generation tools, car comparison functionality and high-impact rich ad formats all in one place. 
• A new reporting dashboard, providing campaign analysis in real-time, as part of a Gumtree Group-wide platform rollout, offering instant insights for all campaigns. 
• Premium branded content, with bespoke content solutions created by a dedicated in-house commercial team to capture the attention of car intenders.
• An overhauled video strategy, which amplifies CarsGuide’s trusted, expert-led long-form editorial reviews with pre-roll advertising options across vertical videos, video-on-demand (VOD) channels and YouTube. 

Jessica Hunter

Videos also appear on dealer listings to enhance engagement and impact when consumers are researching vehicles to buy.

Based on the indicators of 2025, Gumtree Group director of advertising, Jessica Hunter, said the year ahead promised to be one of the group’s biggest so far.

“2026 represents a year of firsts for Gumtree Group in a lot of ways,” she said.

“As a business we’re investing in new technologies and site features to support our commercial partners, while at the same time keeping an eye firmly fixed on supporting Australian consumers with how they research, buy and sell with a raft of new security features to make our platforms safer and easy to use.”

The features unveiled include enhanced online security, through to insight-driven campaigns and vertical content integration, which represent a significant strategic development for the business. 

These insights are designed to help the consumer have access to data – available through Gumtree Motors, real estate, pets, and so on – rather than relying on the consumer making one-off online search queries.

In the case of an automotive customer, data-driven insights allows buyer intent or ‘life moments’ to be identified before the consumer even searches for a vehicle.

Gumtree Group has also introduced new online security initiatives under the ‘Gumtree Protect’ suite, following the launch of the ‘Gumtree Pay’ secure payment method in 2025. 

Gumtree Pay is a secure way to transact on a range of items like electronics, fashion and accessories, and offers buyers confidence and peace-of-mind when buying and selling on the Gumtree platform.

Gumtree Group is Australian-owned and operated with more than 1.7 million live listings. Gumtree, together with CarsGuide and Autotrader, create a network of three brands that reach more than four million Australians each month.