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FOR the third consecutive time, CMI Hino Adelaide has been named Metropolitan Dealer of the Year, receiving the prestigious accolade at Hino Australia’s annual Dealer of the Year Awards on February 24.

At the event, held on the Bennelong Lawn at Sydney’s Royal Botanic Gardens and attended by Hino Motors global president and CEO Satoshi Ogiso, Southside Truck Centre in Coffs Harbour got a special mention in and was hailed Regional Dealer of the Year.

L-R: Sam Suda (outgoing Hino Australia President & CEO) , Steve Robinson (Southside Truck Centre Dealer Principal), Nathan Chatfield (General Manager CMI Hino Adelaide), Richard Emery (Hino Australia President & CEO) and Satoshi Ogiso (Hino Motors, Ltd. President & CEO)

Recently installed president and CEO of Hino Australia, Richard Emery, described Southside’s award as “particularly poignant”.

“Its Lismore dealership was essentially destroyed in the floods of 2022, and Coffs Harbour was vital in keeping the business going, despite being in its infancy,” said Mr Emery.
“Southside Truck Centre only commenced as a Hino dealer in mid-2021, and has hit the ground running, demonstrating commitment to the Hino brand with strong investment in its facilities.”

Collecting the Regional Dealer of the Year award, Southside Truck Centre dealer principal Steve Robinson said: “This is amazing, we are relatively new compared to other Hino dealerships.

“This win is particularly emotional as it has been almost two years to the day since our Lismore branch was wiped out in the floods – we lost everything including 21 Hino trucks and every single spare part and piece of furniture.

“While the Lismore dealership was starting from scratch, the new, young team in Coffs Harbour just went from strength to strength, and this award is a tribute to their determination, skill and passion.”

Southside Truck Centre also added the Parts Excellence Award (Regional) to its trophy cabinet.

Mr Emery bestowed high praise on CMI Hino Adelaide, acknowledging its three-year winning streak as “a fantastic achievement for our longest serving Hino dealer”.

CMI Hino Adelaide general manager Nathan Chatfield accepted the award on behalf of his team commenting: “I couldn’t be prouder to be part of this team – every single person in our dealership consistently works hard across all areas of the business and stands by the CMI Hino values.

“This award is simply a tribute to that.

“To receive this award in our 90th year of operation is an honour – we have been a part of Hino for almost 55 years and Hino is a part of our DNA.

Backing up its major award, CMI Hino Adelaide also won the metropolitan awards for Customer Experience, Sales Excellence and Service Excellence, the latter for the second year in a row.

For the third consecutive year, CMI Hino Adelaide, Sci-Fleet Hino Brisbane and Sci-Fleet Hino Gold Coast were recipients of the prestigious President’s Award, joined by Sydney’s City Hino, Coffs Harbour’s Southside Truck Centre and Sunshine Coast’s Wideland Hino.

City Hino also claimed the Hino Financial Services Dealer of the Year, presented by Toyota Financial Services.

Adtrans Hino national fleet manager Stewart Scoon was named Salesperson of the Year while the Customer Experience (Regional) award was won by Turnbull Hino.

The remaining major regional awards were claimed by Wagga Trucks Hino, which took out the Sales Excellence Award (Regional) and the Service Excellence Award (Regional).

For the second consecutive year, Sci-Fleet Hino Brisbane won the Parts Excellence Award for metropolitan dealers.


Hino dealers to receive a 2023 award are as follows:

Metropolitan Dealer of the Year:
CMI Hino Adelaide, SA

Regional Dealer of the Year:
Southside Truck Centre, Coffs Harbour, NSW

Hino Financial Services Dealer of the Year:
City Hino, Sydney, NSW

President’s Award:
CMI Hino Adelaide, SA
Sci-Fleet Hino Brisbane, QLD
City Hino, Sydney, NSW
Southside Truck Centre, Coffs Harbour, NSW
Sci-Fleet Hino Gold Coast, QLD
Wideland Hino Sunshine Coast, QLD

Customer Experience Award:
Metropolitan – CMI Hino Adelaide, SA
Regional – Turnbull Hino, Sale, VIC

Salesperson of the Year
Stewart Scoon – Adtrans Hino, Sydney, NSW

Sales Excellence (Metro):
GOLD – CMI Hino Adelaide, SA
SILVER – Sci-Fleet Hino Brisbane, NSW
BRONZE – City Hino, Sydney, NSW

Sales Excellence (Regional):
GOLD – Wagga Trucks, NSW
SILVER – Southside Truck Centre, Coffs Harbour, NSW
BRONZE – Bendigo Truck Centre, VIC

Parts Excellence (Metro):
GOLD – Sci-Fleet Hino Brisbane, QLD
SILVER – CMI Hino Melbourne, VIC

BRONZE – CMI Hino Adelaide, SA

Parts Excellence (Regional):
GOLD – Southside Truck Centre, Coffs Harbour, NSW
SILVER – Tait Hino, NSW
BRONZE – Wideland Hino Sunshine Coast, QLD

Service Excellence (Metro):
GOLD – CMI Hino Adelaide, SA
SILVER – CMI Hino Melbourne, VIC
BRONZE – Prestige Hino, VIC

Service Excellence (Regional):
GOLD – Wagga Trucks Hino, NSW
SILVER – Illawarra Hino, NSW
BRONZE – Turnbull Hino, Sale, VIC

By Peter Barnwell

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