INCHCAPE Australia has appointed Chloe Fraser to the newly created role of group public relations and corporate communications manager, effective immediately.

Ms Fraser will be responsible for the internal and external communication requirements for all Inchcape Australia operations – including AutoNexus – and remain intrinsically involved in the public relations strategic direction and activities for both Subaru Australia and Peugeot Citroen Australia.

She has extensive experience in the automotive industry, both as a former automotive journalist and within Inchcape. At Inchcape, Ms Fraser has worked in the Trivett retail business with responsibility for their digital offerings, at Subaru Australia as the assistant public relations manager and most recently as the public relations manager for Peugeot Citroen Australia.

Her appointment opens positions for public relations manager of Subaru Australia – made vacant with the retirement of David Rowley – and her former position, public relations manager for Peugeot Citroen Australia. Both these new appointees will report to Ms Fraser as part of a newly formed public relations and communications team.

Inchcape Australasia managing director Colin Christie said: “Inchcape holds an unrivalled position in the Australian market with its logistics operations through AutoNexus, distribution brands Subaru Australia and Peugeot Citroen Australia, and its Inchcape retail outlets.

“The new communications team enables Inchcape to further enhance its public relations and communications activities across the entire Australian business.”

Ms Fraser said: “It is an honour to represent the iconic Subaru, Peugeot and Citroen brands. All three brands have a strong history coupled with a current range, and future pipeline of vehicles, that present distinctive and compelling offerings to Australian consumers.

“However, Inchcape Australia’s operations expand beyond distribution and I look forward to sharing the successes and innovations from our retail and AutoNexus operations as well.”

Following the announcement of Mr Rowley’s upcoming retirement and Ms Fraser’s new appointment, recruitment for the roles of public relations manager Subaru Australia and public relations manager Peugeot Citroen Australia has started.

By Neil Dowling