Dealerships, Free Access Articles ,

THE opening of Infiniti’s new global head office, recently relocated from the unsettled streets of Hong Kong, is being used by the company to show off its luxury-brand aspirations via a showroom and lounge concept within its new headquarters in Yokohama.

The lounge is within the company’s new global headquarters and is set inside the Nissan Gallery that showcases products and enhances the guest experience.

At the time of opening, a design-focused QX60 Monograph, unveiled in September, and the Q Inspiration concept car are being displayed. The Monograph is the precursor to a new SUV to be produced in 2021.

The Infiniti Lounge design was inspired by the brand’s international motor show displays designed in conjunction with Kengo Kuma architects.

Before the pandemic, the Nissan Gallery attracted about 1.25 million guests a year. It serves not only as a static display for products but has Nissan product and corporate information through test drives, exhibitions where visitors learn more about the vehicles and displays cutting-edge technologies in a relaxed environment with events for children and adults.

Nissan said the Infiniti Lounge will make the Gallery a more diverse transmission base and expanded from its home market into inviting overseas visitors.

The lounge officially opened to the public on October 28 and, for the future, will change vehicle displays and has plans to add rotating displays.

Infiniti no longer markets its products in Australia.

By Neil Dowling