As the next stage of Angle Auto Finance’s growth journey, Aaron Baxter has now taken up his role as CEO having completed a three-month transition from former CEO, Gary Thursby, as announced in GoAutoNews Premium in July last year.

According to Mr Baxter, Angle Auto Finance has a clear vision to be Australia’s best independent auto financier.  He told GoAutoNews Premium that he was excited about the business strategy of the company and was looking forward to “unlocking the enormous potential of the Angle Auto business”.

Mr Baxter said that during 2023 much of the focus of Angle Auto would be rolling out new technology, fostering strong partnerships and driving continued growth.

Aaron Baxter

“As an independent financier, Angle Auto Finance is uniquely positioned to help our partner dealers grow,” he said. 

“And after listening to what the dealers tell us they need from us, we’re building support programs designed to help them thrive in this ever-evolving environment.”

Mr Baxter said: “As a business, we’re bringing three things together:

•  The expertise and capability of our people,
•  Exceptional service delivery – to help create long term customers for Angle Auto and our dealers
• Providing strength and stability – through the cycle.

“We’re committed to investing for the long term in the people, programs and processes to help our dealers thrive,” he said.

“Angle Auto has had a strong start to 2023.  We have commenced a pilot of our new dealer portal and are developing personalised pricing methodology.

“Six months ago, we committed to delivering an intuitive, market-leading auto finance platform for our dealer partners. In January we commenced our pilot with five dealer groups, and we’ll be rolling out to the remaining network during Q1 2023.

“At the same time, we’re piloting our new ‘personalised pricing’ systems which will help business managers confidently quote every customer every time. We see this as a vital tool to facilitate increased finance penetration. 

“We are committed to supporting our dealers with initiatives that help them grow. And this is just the start.”

Mr Baxter said he took part in the recent NADA convention held this year in Dallas, Texas, which he said was “invaluable from a number of perspectives”.

“Spending four days in NADA with seven of our dealer partners gave us a fantastic opportunity to understand more intimately the challenges dealerships currently face and hear from a number of expert convention speakers on key global themes facing the industry.

“We heard several presentations covering autonomous vehicles, the transition from ICE to electrification and software as a service.

“These themes matched those we discuss in our upcoming Auto 2025 discussion paper due to be released next month.

“The time in NADA just reinforced the global nature of the auto industry and the fact that we are all facing the same challenges and have much to gain from learning from each other and working together.”

Mr Baxter said he was looking forward to working “even more closely with our dealer partners throughout 2023 as we jointly develop initiatives to help us leverage emerging opportunities and focus on growth.”

By John Mellor