Mr Lasry comes to IAL from Prixcar where he was general manager of business partnerships for almost two years. He was previously a longstanding Holden employee, most recently as senior manager of aftersales for HSV and before that, general manager of product marketing at Holden.
His experience includes logistics and supply chain operations, aftersales and commercial strategies, forecasting and demand planning, and sales and contract management.
He has also worked in marketing communications, customer care, business sales and new process improvement.
IAL director and chief of corporate services Paul Evans said Mr Lasry’s appointment reflected IAL’s commitment of supporting the nationwide network of dealers and authorised outlets.
“The Isuzu network has rallied strongly during the challenges of 2020, keeping essential road transport and local businesses on the road,” Mr Evans said.
“While government stimulus measures for investment in capital equipment has been encouraging this year, dealerships have faced significant challenges and changes to the way business is conducted day-to-day.
“As our new head of network development, Ben will be a critical resource for new and existing dealers to lean on while they adapt to this ‘new normal’ operating environment.”
Mr Lasry said: “I have always enjoyed business-to-business interactions, so it is exciting to work with Isuzu’s large authorised network, as we plan for the future enhancing our position as market leader in truck sales.
“I also look forward to enhancing the current processes Isuzu has in place for our network.
“My immediate goal is to ensure our network partners are set up with the right resources, necessary support and plans to ensure their business runs smoothly and profitably.”
By Neil Dowling