NEW electric SUV maker Jaecoo has announced a national partnership with the Ironman Oceania Triathlon Series for 2025 and becomes the official motor vehicle partner and official supplier across all six Australian-based races in the series.

The series will take place in iconic locations across Australia from May through December 2025.

Jaecoo said the partnership is another milestone for the brand as it accelerates its launch across the Australian market. 

Jaecoo supports Ironman triathlon series in Australia

The sponsorship builds on a global strategy that integrates purpose-driven activations and premium lifestyle positioning. With the Ironman Oceania partnership, it places Jaecoo in front of a highly-engaged sporting audience.The Ironman Oceania partnership announcement follows the recent appointment of actor and athlete Daniel MacPherson as the inaugural Mr Jaecoo.

A veteran of multiple Ironman triathlon events, Mr MacPherson’s real-world experience as a competitor brings personal relevance and authenticity to the brand’s alignment with the series.

Jaecoo chief commercial officer, Roy Munoz, said ironman triathlons represented the ultimate test of human strength, perseverance and ambition and that these values “perfectly align with Jaecoo’s bold spirit.”

“It’s a privilege to partner with such an iconic endurance series, and we look forward to supporting athletes across Australia as they take on these incredible challenges,” he said.

Ironman Group vice president of global partnerships for Asia Pacific, Jeremy Khan, said the Ironman triathlon events were “a true test of endurance, determination, and strength – which align perfectly with the Jaecoo vehicles and brand.”

Jaecoo supports Ironman triathlon series in Australia

“We look forward to seeing Jaecoo on course at each event as we travel across the country together.”Jaecoo’s involvement will include vehicle integration and brand presence at each Ironman Oceania race across New South Wales, Queensland, Victoria and Western Australia, including Port Macquarie, Cairns, Penrith, Sunshine Coast, Melbourne and Busselton.

The car-maker said its J7 Super Hybrid System model highlighted the commitment to sustainability, with technology that seamlessly switches between full electric and hybrid petrol modes. The model has a 1200km range which it said “aligns perfectly with the spirit of endurance represented by Ironman.”

The Ironman Oceania partnership builds on Jaecoo’s investment in the Australian market, following its commitment to plant 7000 native trees in Victoria’s Strzelecki Ranges.