RIDESHARE vehicle financier Splend has appointed Behyad Jafari to the newly created role of chief growth officer.

Mr Jafari, who previously spent eight years as CEO of the Electric Vehicle Council (EVC), brings extensive experience and a proven track record in advancing the electrification of Australia’s vehicle fleet, having successfully led campaigns for key policies including the New Vehicle Efficiency Standard.

Splend said Mr Jafari’s appointment is pivotal to accelerating its strategic expansion as it aims to strengthen its leadership position in the fast-growing electric vehicle market.

Behyad Jafari

Founded in 2015, Splend provides vehicle financing solutions specifically for rideshare drivers, helping them transition to green mobility with all-inclusive vehicle ownership packages, including for battery electric and hybrid models designed to reduce the complexities of vehicle management for its customers.

Splend CEO Chris King welcomed Mr Jafari’s appointment, describing him as bringing “unparalleled experience in the EV sector” and an ability “to drive change through complex stakeholder engagements” that he said would be “instrumental in taking Splend to the next level”.

As chief growth officer, Mr Jafari will oversee strategic growth initiatives, including partnerships with infrastructure providers, government entities, and vehicle manufacturers, as well as engaging with platform partners to further expand Splend’s operations.

Commenting on his new role, Mr Jafari said: “I am excited to join Splend at this pivotal moment in the transportation sector’s evolution.

“Splend’s innovative approach to EV ownership and its commitment to sustainability align perfectly with my vision for the future of mobility. I look forward to driving growth and enhancing Splend’s leadership in the rapidly changing EV market.”

Recently placing among the top 10 medium-sized business in The Australian‘s Best Places to Work 2024 awards, Splend has been commended for its inclusivity, particularly its support for disabled employees, further reinforcing its commitment to employee welfare and diversity.