Personnel Articles

JAGUAR Land Rover has appointed Lennard Hoornik as its chief commercial officer, effective immediately.

He succeeds Felix Bräutigam who has decided to leave the company.

Mr Hoornik will be responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands.

His role will also include brand positioning, current and future product planning, customer relationship management, marketing communications, brand experience strategies, global sales and customer service, and supporting future growth.

Mr Hoornik, who will take a seat on the board of directors, previously spent eight years at Dyson as chief commercial officer and has also held senior roles with technology companies Sony, Sony Ericsson, and HTC.

JLR CEO Thierry Bolloré said Mr Hoornik was “an excellent addition to our business and is a hugely experienced leader in bringing products to market in exciting new ways”.

“Innovation has been a key thread in his career, making him perfectly placed to realise the potential of our ‘Reimagine’ strategy.”

JLR said Reimagine, launched earlier this year, was “a sustainability-rich reimagination of modern luxury by design, unique customer experiences, and positive societal impact.”

“The strategy is designed to help JLR achieve zero tailpipe emissions by 2036 and net zero carbon emissions across supply chain, products and operations by 2039.”

By Neil Dowling

Kelley Blue Book