CAR subscription provider Karmo has appointed Vasili Loizou-van Hoff as chief marketing officer as the business enters its next phase of national growth and expansion. 

He joins Karmo from global AEC technology group Arkance where he was director of marketing and operations, leading marketing growth across the company’s technology and professional services portfolio. 

Mr Loizou-van Hoff has more than 18 years of commercial marketing and executive leadership experience spanning technology, SaaS, scale-up and high-growth businesses. 

Vasili Loizou-van Hoff chief marketing officer Karmo

His experience includes working with global technology brands including Esri, Autodesk, Bluebeam and GoCanvas, as well as senior executive leadership roles within high-growth global technology businesses.

Mr Loizou-van Hoff was previously a member of the executive leadership team at Queensland technology scale-up RedEye, helping support the business through its growth journey and successful acquisition by Accruent, part of Fortive Group, in 2024. 

In his new role, Mr Loizou-van Hoff will lead Karmo’s national marketing, brand and customer growth strategy, with a focus on scaling customer acquisition, strengthening Karmo’s market position and building a more sophisticated commercial marketing engine to support the company’s next stage of expansion.  

Mr Loizou-van Hoff said Karmo had a significant opportunity to reshape how Australians think about accessing and owning a vehicle. 

“The way Australians access vehicles is changing, and Karmo is incredibly well positioned as the market leader supporting that shift,” he said. 

Karmo CEO and co-founder Nick Boucher said Mr Loizou-van Hoff’s appointment reflected the company’s ambitions and commitment for its next phase of growth. 

Karmo CEO and co-founder Nick Boucher

“We are excited to welcome Vasili to the team at a pivotal point in Karmo’s journey,” Mr Boucher said. 

“He brings a rare combination of strategic brand thinking, commercial growth experience and the ability to build the systems, teams and capability required to scale a business fast.  

“As Karmo continues to expand nationally, we want to challenge the traditional way Australians think about getting into a car. Vasili’s experience building brands and driving measurable growth will be instrumental in helping us achieve that.”