He joined Automobili Lamborghini in 2004 and was APAC CEO from 2018 to 2020. He was most recently product line director for Revuelto.

Matteo Ortenzi

In his new role, he will be responsible for supporting the development and implementation of the corporate and product strategy and coordinating innovation trends.

Lamborghini said Mr Ortenzi was one of the new appointments made “to respond more effectively to global challenges and to accompany the company into the next phase of its strategic evolution”.

“The expansion and reorganisation of the management team reflect the commitment of the Sant’Agata Bolognese company to consolidating its growth path, supporting the hybrid model range and preparing for future technological and industrial developments,” the company said.

The exotic car-maker has also appointed Stefano Rutigliano, currently strategy director, to take on additional responsibility for the new project dedicated to alternative fuels, while also pursuing an international executive education program.

He joined Automobili Lamborghini in 2014 and was appointed director of strategy in 2020, accompanying the company through some of its most significant phases of growth and transformation.

Matteo Ortenzi

Alessandro Farmeschi now assumes the position of product line director for Revuelto, succeeding Matteo Ortenzi.

He joined Lamborghini in 2006, serving as CEO of Automobili Lamborghini America until 2021, before returning to company headquarters at Sant’Agata Bolognese to lead the aftersales department, with responsibility also for the Polo Storico, the division dedicated to preserving and promoting the brand’s heritage.

All positions will report directly to Automobili Lamborghini chair and CEO Stephan Winkelmann.

By Neil Dowling