Lamborghini Perth is within Barbagallo’s luxury-car precinct, taking the space previously allocated to the company’s short association with Infiniti.

It is flanked by Barbagallo’s Volvo and Rolls-Royce showrooms.

Alf Barbagallo (left) and Matteo Ortenzi

It also follows Lamborghini ’s corporate design that recently underwent an overhaul.

One major change is the expansion of the floor area – now 215 square metres – to cope with the arrival of the Urus SUV.

Lamborghini’s new showroom design includes polygon shapes, bright and clean spaces, and an illuminated corporate shield on a black background that glows at night.

It has a client lounge with a car configuration system to allow customers to customise their vehicle.

It includes product and Ad Personam areas with samples of exterior and interior finishes to allow customers to interact with, and feel, combinations of colours and materials, such as soft leathers or carbon-fibre.

There is also an Accessori Originali display of aftersales equipment and the Collezione Automobili Lamborghini range of clothing and accessories.

The showroom was opened this week by Automobili Lamborghini Asia-Pacific CEO Matteo Ortenzi who said the new showroom was part of the brand’s commitment to building a solid dealer network.

“Together with Barbagallo, Lamborghini Perth will strengthen our highly acclaimed brand by delivering an unparalleled customer ownership experience and our dealer partners are investing in a bright future together,” he said.

Lamborghini has also moved its spare parts and service divisions a few hundred metres down the road to the Barbagallo’s multi-franchise warehouse.

Mr Ortenzi said the state-of-the-art service facility reflects the need for increased space since the introduction of Urus to the model line-up.

By Neil Dowling