NEW York is the place to go if you want a lounge with atmosphere so it was only natural Lamborghini chose the city to open its private space complete with rare cars, bespoke exhibitions and Italian culinary excellence.

The Lamborghini Lounge New York City is set within the upmarket Chelsea neighbourhood in Manhattan’s west side, situated beneath the High Line elevated walkway.

It is marketed as a 502-square-metre, exclusive, invite-only venue reminiscent of the car-maker’s facilities in the head office in Sant’Agata Bolognese, Italy.

Automobili Lamborghini president and CEO Stephan Winkelmann said the company was opening the doors to a private space that customers and friends can call their own.

“Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage,” he said.

“I look forward to visiting our Lamborghini customers and friends in New York soon.”

The lounge complements Lamborghini’s lifestyle brand and Italian history. The two-storey gallery-style venue offers a variety of private spaces for guests to enjoy with an exclusive concierge at their service.

An Ad Personam design studio provides customers with the opportunity to configure their own Lamborghini vehicle with infinite colour palettes and material selections.

Meeting spaces and the full-service kitchen with exclusive design and finishes by Italian luxury kitchen manufacturer La Dolce Vita, are also available to host private gatherings with a dedicated Italian chef at their disposal.

Lamborghini marketing and sales officer Federico Foschini said: “This unique space will serve as Lamborghini’s outpost in one of the world’s greatest cities.”

“The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC,” he said.

The opening of the lounge coincided with the New York debut of the Huracán Super Trofeo Omologata (STO), a limited-series road-homologated sportscar inspired by the racing heritage of Lamborghini Squadra Corse’s one-make Huracán Super Trofeo EVO race series, as well as its three-time 24 Hours of Daytona-winning and three-time 12 Hours of Sebring-winning Huracán GT3 EVO.

The car-maker plans events with brand partners including Bang & Olufsen that will show its Advanced 3D Sound System, used in the Lamborghini Urus, inside the lounge with its other premium audio systems.

It will also showcase Italian furnishings from Living Divani, used in each room, and Roger Dubuis’ watches including the latest Excalibur Huracán STO timepiece.

By Neil Dowling