The three new 30-second TV spots have been created by Oddfellows Dentsu.

The first is “Toyota Camry Altise – Ninja” that asks “is it as good as it looks”, then there is “Nan’s 67 Corolla” which is a couple who are moving out of “old school” and into a new Corolla with air conditioning, then “So Am I” that features a RAV4 and reflects its multitude of buyer needs by showing people change clothing from swimming to shopping, fishing to skydiving.

Sales of its vehicles dominated Toyota’s TV advertising spend last year, with 37 per cent of its advertising geared towards promoting sale or special pricing. That was followed by product at 25 per cent and value at 24 per cent, according to market watcher Adgile Media. 

KIA: Havas Media is the new media business agency for Kia Motors, replacing Initiative that declined to renew. Havas will work alongside digital agency Admatic.

The selection was made by Kia’s creative agency Innocean which is part of Kia’s part-owner, Hyundai. Initiative had been with Kia since 2008.

By Neil Dowling