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MCLAREN Automotive has promoted its former Asia-Pacific region managing director of sales and marketing to the position of commercial executive director.

George Biggs now assumes responsibility for global sales and operations, and oversees the company’s bespoke division, McLaren Special Operations (MSO) as well as the McLaren aftersales business.

Mr Biggs has been with McLaren for nine years, most recently as managing director for Asia Pacific and China responsible for the company’s sales, marketing and aftersales effort across 11 countries and regions including Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand.

He has been based in Asia-Pacific since joining the company as the region’s head of sales and operations. During this time, he oversaw the successful launch of six new models, including the 720S and the McLaren Senna.

Before joining McLaren, Mr Biggs worked for Deloitte management consultancy where he specialised in commercial strategy development and execution across multiple sectors including, automotive, fast-moving consumer goods, manufacturing and healthcare.

His appointment follows that of Gareth Dunsmore, who joined McLaren Automotive in March as chief marketing officer.

McLaren Automotive CEO Mike Flewitt said he was “delighted to welcome George back to the UK and to the executive team”.

“The separation of the commercial and marketing functions under two strong leaders will enable a dedicated focus on each,” he said.

“As part of our Horizon2030 business strategy, we will be placing renewed emphasis on growing and enhancing our luxury brand value across the globe.

“At the same time, we have created a commercial function dedicated to delivering an exceptional customer experience and realising the commercial opportunities for both McLaren and our business partners.”

Mr Biggs said: “I am excited to be taking up this role just as McLaren Automotive marks its highl -successful first 10 years in business.

“Under the Horizon2030 business strategy, McLaren is ideally placed to capitalise on its technology leadership position and excellent global dealer network.”

By Neil Dowling

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