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MG MOTOR Australia and New Zealand has been busy expanding its senior management in strategic roles in line with sales growth and to maximise its transformation to electric vehicles.

The company has appointed Kenneth Lu as head of aftersales director of MG Australia and New Zealand, placing him in charge of MG’s booming aftersales area that caters to MG customers throughout their ownership journey.

MG said Mr Lu has a focus on implementing operational excellence paired with solutions-focused customer-centric service.

Kenneth Lu

“Kenneth brings a wealth of knowledge and experience after heading up several roles in automotive over his 15 years within the industry,” the company said in a statement.

MG Motor has also appointed David Hearty as national marketing director, replacing Mark Vukoja.

David Hearty

Mr Hearty, who helps drive marketing initiatives at MG Motor, has a strategic focus on driving a new brand direction and evolving the company strategy with a focus on awareness of electric vehicles, community, accessories and the growing dealer network.

MG Motor said: “Mr Hearty’s approach thus far has served him well within the business having worked across a range of campaigns including the original ZS, events and most recently before this appointment as the national digital manager for Australia and New Zealand.”

Also appointed to the company is Brad Chruszcz who joins as national sales manager.

Brad Chruszcz

MG Motor said he started his automotive journey in 2006 with a strong passion for the industry.

“He has always been motivated into both growing and maintaining a network of loyal clients. He has been able to positively develop this driven mindset from his transition as sales manager through to his latest role.

“Brad is a prime example to his team on how to interact with customers, dealers and peers in the MG way.”

Another important MG Motor appointment is David Giammetta, as PR and communications manager. The company said that he brings passion and knowledge from the variety of strategic roles he’s previously held within automotive marketing, journalism, digital and health communications.

David Giammetta

“To date, he has helped and continues to evolve and drive the Australian and NZ brand communications strategy as well as contribute to wider product planning, media relations, an official spokesperson and bringing the brand’s storytelling to life through a customer and staffing lens,” the company said.

“He works strategically with wider marketing, sponsorships, brand, digital, product and the global team to uplift the brand reputation.”

By Neil Dowling

AdTorque Edge