The move is designed to help bring extra business to small hospitality businesses feeling the pressure of current extended lockdowns and to support members of the LSH teams at Mercedes-Benz Sydney and Mercedes-Benz Melbourne.
The packages, delivered over the past weekend, provided a home gourmet experience at a time when the simple pleasure of going out for a meal is not possible.
By partnering with Providoor, the initiative is providing commercial support to the restaurants within the group that have provided the gourmet meals. Many of the restaurants are Mercedes-Benz customers.
Providoor was the brainchild of Shane Delia, of Melbourne’s Maha fame.
It originated from the separation of patrons from Melbourne’s restaurant scene caused by the prolonged 2020 pandemic lockdown in the southern capital and has since expanded to cover dozens of the finest eateries in both Melbourne and Sydney.
LSH Auto’s Melbourne staff received gourmet packs from Shane Delia’s Maha and the Sydney staff received packs from Sydney’s famed Monopole restaurant.
LSH Auto said the initiative was consistent with the company’s aim “to be an employer of choice in automotive retail, as expressed by a policy of supporting staff through such challenging times”.
The move also demonstrates a recognition that smaller businesses need as much support as possible if they are to emerge intact from the pandemic disruptions, the company said.
Commenting on the initiative LSH Auto managing director John Good said, “We were looking for a tangible way we could create not just a professional but also personal connection with our team members.
“It is a way to show that we understand that everyone needs a bit of lift when dealing with trying circumstances. A home gourmet delight seemed like a good way to send that message,” he said.
“Through Shane Delia’s Providoor we can deliver the added benefit of supporting smaller businesses which, after all, form the backbone of our economy and are heavily represented in our customer base.
“We all hope that we can soon return to business as close to normal as possible but, for now, we hope this small gesture brings some relief, hopefully a morale boost and pleasure for the whole family.
“So this is to let our staff know that we know it’s tough. It is a thank you for their resilience, a thank you for their patience and just a small token from the company to thank them for all their efforts.”
LSH Auto pursues three main areas of community focus.
It supports Chain Reaction, a long distance cycling event for senior executives with a passion for cycling to raise money for sick children. In return, riders benefit from valuable networking opportunities and the satisfaction of directly helping children in need.
The company also works very closely with the Business Council of Australia through its BizRebuild programme. BizRebuild is a business-led initiative, developed by the Business Council of Australia, to provide practical and on the ground assistance to small and local businesses left devastated by the bushfires and floods.
LSH Auto has also partnered with a dedicated group of medicos delivering medical care to people living rough on the streets.
Called Street Side Medics, and founded by Sydney-based doctor Daniel Nour in 2020, the group has been delivering medical care to NSW’s homeless communities using specially fitted out Mercedes-Benz vans for dedicated clinics.
By John Mellor