Ms Harris, who currently leads CarExpert’s Victorian and South Australian commercial operation, brings almost 18 years of experience across Australia’s media and advertising industry.

CarExpert said she was highly regarded for her leadership, strategy expertise and ability to build strong agency and OEM partnerships and joins CarExpert at a pivotal stage of growth across Australia and New Zealand.

Maddie Harris

She has worked across some of Australia’s largest and most influential media networks and digital platforms, consistently building strong cultures and delivering results in challenging market conditions.

Her experience spans omnichannel strategy, integrated broadcast and digital partnerships, data insights, commercial planning and long-term agency development.

The company said her appointment reflects CarExpert’s commitment to hiring the best talent in the industry.

“With an executive team that is now predominantly female, the business is proud to represent a modern and progressive shift in an industry where senior female leadership remains uncommon,” it said.

The promotion of Ms Harris is concurrent with CarExpert expanding its premium media offering for agencies and OEMs, and as it prepares for the launch into New Zealand early in 2026.

It said that with CarExpert and Trade Me working together to create new opportunities to connect new car buyers to their perfect vehicle, Ms Harris “will play a central role in shaping cross-Tasman commercial opportunities and supporting partners across both countries”.

Damon Rielly

CarExpert CEO Damon Rielly said Ms Harris’ appointment reflects both her proven performance and the strategic opportunity ahead.

“Maddie has been instrumental in growing our commercial footprint across Victoria and South Australia, and she is one of the most respected leaders in the media industry,” he said.

“Her ability to bring teams together, create solutions for clients and drive outcomes makes her an ideal fit to lead our next phase of commercial growth across Australia and New Zealand.”

Ms Harris said: “CarExpert has created a genuinely unique and trusted platform for both consumers and advertisers.

“The combination of premium content, a high intent audience, and a marketplace that supports Australian customers through their buying journey is a huge advantage for agencies and OEMs.

“I am thrilled to help lead the next stage of growth and deepen our partnerships as we expand into New Zealand.”

Her appointment follows the planned departure of Mat McNay, who has made a significant contribution over his time at CarExpert, building a highly regarded commercial team and helping establish a differentiated sales proposition in the market.

Mr McNay is relocating to Dubai with his growing family to pursue an international opportunity and will support a smooth transition.

By Neil Dowling