The new dealership, owned by Sime Darby, is headed by dealer principal Christiaan Knaap and is a four-level showroom building with a 13-bay workshop and is purpose-designed to be able to be expanded when needed.
It can at present display 40 cars.
Sime Darby had been using small sales and workshop premises since 2012 when it bought the Porsche dealership from Trivetts. It began trading in August 2012 and then moved to temporary facilities that split the sales and service divisions.
It then took possession of the ex-Marshalls Motors Mercedes-Benz property in March 2015 and structured the redevelopment in two parts, starting with building a new workshop.
Mr Knapp said one of the initial challenges was the showroom, which needed collaboration with the architect, builders, owners and Porsche to design the building using Porsche’s corporate identity.
After delays including council approval, the building started in February 2016 and the business opened on Christmas Eve 2016. It began trading on December 27.
The building’s four showroom tiers put Porsche sportscars on one level, SUVs and the Panamera range on another, and the other two levels consist of Porsche approved vehicles and prestige used cars. Mr Knaap said up to 40 cars can be displayed.
Porsche Centre Parramatta now employs 32 staff and in 2016 recorded 338 sales, up from 122 from when the business was acquired in 2013.
By Neil Dowling
Read More: Related articles
