She has a mix of experience from both an automotive and consumer agency background, most recently as brand specialist and marketing executive with MG Motor Australia.

Prior to that, her experience in the United Kingdom included working in the press office for Porsche Cars Great Britain and at MCG, an award-winning public relations agency.

Ms Mitchell will report to Chloe Fraser, Inchcape Australia’s national corporate affairs and public relations manager.

Peugeot Citroen Australia general manager Kate Gillis said: “We are thrilled to announce the appointment of our new PR manager, Eva Mitchell.

“Eva’s prior experience, both locally and abroad, combined with a passion for the automotive industry, and her appreciation for the history and enthusiasm for the future plans of the Peugeot and Citroen brands make her a most welcome and valued addition to our team.”

On her appointment, Ms Mitchell said: “I am delighted to be joining Inchcape Australia and the Peugeot Citroen team.

“These are exciting times for the iconic Peugeot and Citroen brands, with the upcoming introduction of an array of new and compelling products to the Australian market.

“I look forward to working closely with Kate Gillis, Chloe Fraser and all my new colleagues on the further growth and success of Peugeot Citroen in Australia.”

By Neil Dowling