No Ding is designed and engineered in Sydney and is the result of five years of development to produce what founder Peter Agamalis says approaches the issue of dings by stopping them happening in the first place.

“He told GoAutoNews Premium: “Our solutions not only provide exceptional dent prevention capabilities but also serve as a dynamic platform for marketing and promotion. 

“Businesses can leverage our No Ding product to effectively advertise and promote their brand, products, or services. We see this as a game-changing opportunity for the auto industry.”

No Ding is an impact absorption panel made of a composite of inner and outer materials. The cover instals in seconds. It folds up so it can be stored inside the car.

It can also be used for signage with printing for specific purposes and clients, including advertising a dealership or car brand. For example, Mr Agamalis said one has a BMW logo that resulted after working with BMW Australia.

There are two sizes – one for conventional doors and panels and a larger one for the longer doors of coupes and SUVs, for example – and it is available in a range of colours.

“No Ding is intended to be a practical and cost-effective solution for keeping a car looking new and free from unsightly damage,” Mr Agamalis said.

“The principle of this product is like a club lock or a sunshade. When you park your car and you realise you’re in a risky area, you simply put the No Ding in place.

“When you return to your car, you just remove it and store it in the car.

“It just gives you that peace of mind that your car is protected when you’ve left it.”

Mr Agamalis said it is more than just a practical solution for car owners as its printable area can double as an innovative signage area for businesses that have commercial branding or advertising applications.

“It can provide value-add opportunities to car dealerships and car manufacturers, open new markets for mass auto retailers and rental companies, not to mention corporate marketing companies, general retailers and more,” he said. 

“But it has significant other benefits, including the ability to save millions of dollars to insurance companies through reduced accident claims.”

Mr Agamalis is also marketing a second product called the Bump Buddy which is a door-edge protector that doesn’t need to be glued to the door.

It uses similar materials as the No Ding to withstand hard bumps when in contact with brick walls and other hard surfaces while absorbing knocks to other vehicles.

Bump Buddy slides onto the door edge when needed or can be left in place permanently.

Mr Agamalis said both products are available to interested retailers, distributors and partners.

By Neil Dowling