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FORD Australia is using Instagram and Facebook to showcase the custom features and accessories available to personalise the new 2018 Mustang.

The social media platforms allow readers to see what is available for the Mustang and personalise their own Mustang concept using 165 configurations.

Designs published will go to a live polling page that aims to identify Australia’s ultimate Mustang design.

The campaign targets performance-car enthusiasts, although it also attracts a broader audience of image-conscious consumers and people interested in design.

Ford Australia and New Zealand president and CEO Kay Hart said: “In the development of this interactive campaign, we hope to demonstrate the unique level of personalisation available when buying a Mustang and encourage Australians to use the Instant Experience Customiser to show their own design flair and personality.”

The Instant Experience Customiser will be available on Facebook and Instagram for a three-week period, during which consumers will be able to screen grab and share their designs on their social channels.

Following the campaign, Ford will reveal Australia’s ultimate Mustang, as voted by the Australian public through their choices on the Interactive Campaign.

The campaign was developed by Ford Australia and partnering agencies, including GTB, Infinity Squared and Facebook’s Creative Shop.

Facebook automotive client partner Paul Balbo said the project required “considerable product innovation”.

“We’re looking forward to seeing which Mustang the country votes in as its winner,” he said.

By Neil Dowling

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