Marketing , ,

BRITISH Kia buyers have a chance to win an all-expenses trip Down Under to see the Australian Open tennis – but locals shouldn’t feel too left out.

A similar prize for Australian buyers is soon to be offered as part of the South Korean car-maker’s global sponsorship of events, including the Australian Open.

Kia Motors Australia general manager of marketing Manuel Tyras said all sponsorship events are handled out of Korea and, depending on the country involved, that local subsidiary supports the activities on ground for each local event.

“We will run two competitions for the Australian Open but because it is local, we can run a little later than the UK,” he said.

The Australian campaign is a prize for two people from each region – that is, 10 in total – to win an all-expenses trip to the Australian Open semi final.

Mr Tyras said this will run in November to early December and eligible to people who buy a car in the designated period.

“This joins them up with the global campaign that includes those in the UK,” he said.

“In fact most major countries run a similar campaign and about 150 winners visit Australia for the Open.

“Kia will also run a local campaign in Victoria for a further 200 people to join us for the weekend of January 24-26.”

Mr Tyras said Kia Motor Company also sponsors FIFA soccer which allows customer competitions similar to the tennis.

“They are a little more limited due to tickets, but a global initiative runs in a similar manner to the Australian Open,” he said.

In the UK, customers who test drive any Kia model before the end of November will be entered into a draw to win the all-expenses trip to see the men’s tennis semi-finals of the Australian Open, which Kia Motors has sponsored since 2002.

This offer is available on all models, nationwide at Kia’s 188 UK dealerships.

Kia is also offering private UK customers £1000 ($A1625) off the purchase of a new car when they choose to take a test drive of selected Kia models between October 1 and December 31.

The UK will also offer customers a 4.9 per cent finance interest rate with the lease deposit allowances of $A812 for the Sportage, $A1625 for the Sorento and $A1140 for the Picanto.

By Neil Dowling

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