Mr McGuiness, who continues as founder of Primal Storytelling and part-time creative director of Qube Productions, replaces Mimi Tang who has left for overseas.

His previous positions include almost 10 years with Volkswagen Group Australia, most recently as head of electric vehicles and PR and brand experience manager for brands including Volkswagen, Skoda and Cupra.

He was also with ACP Magazines in roles including editor of FHM Online, production editor of TopGear Australia and writer at TopGear.

Mr McGuiness said: “Anyone who knows me will also know that I have a deep love and admiration for this incredible brand (and I have the baseball cap collection to prove it).

“I’m honoured to be joining the Lamborghini family, especially at such an exciting time in the brand’s almost 60-year history.”

Mr McGuiness will support the Lamborghini Asia Pacific team in managing media, marketing and communications activities for Australia and New Zealand.

He said he was also looking forward to again working alongside friends and former colleagues in the automotive media.

By Neil Dowling