AUSTRALIAN online car-buyer site Price My Car has partnered with financial services company Nodifi to give consumers car ownership advice plus suitable finance options while helping dealers close sales.

Price My Car founder, David Lye, said the partnership complements his company’s role of providing consumers with the information required to make educated decisions on the best available vehicle.

Mr Lye said Price My Car (PMC) now had more than 300,000 users, 900 dealer partners, and has played a role in securing $500 million in total car sales.

“Since day one, PMC has been about simplifying the car buying experience in a way reflective of the times and correlating customer expectations,” he said.

“These expectations have been formulated through the evolution of other products and services. Gone are the days where businesses focus solely on the industry within to make decisions on what their customers expect.

“Today, experiences across all retail verticals are contributing to what customers expect across all products and services.”

He said that partnering with B2B asset financier Nodifi aids consumers and also supports its dealer partners in a move that would help close sales.

Nodifi national sales manager Alex Bodriagin said the relationship was an example of how its business can provide tailored solutions above and beyond its loan origination platform and simplify the car-buying process for consumers.

“On a personal note, I admire what PMC has done and continues to do, bridging the gap between consumers, dealerships and now finance,” said Mr Bodriagin.

“It’s no surprise that consumers are seeking digital avenues to secure their car, or at the very least, researching and comparing vehicle options online.

“PMC delivers on that premise and the addition of offering finance through that consumer journey only simplifies the process.

“Nodifi is all about delivering a seamless experience so it’s reassuring to partner with another like-minded business – we’re excited to be part of the PMC journey.”

PMC recently launched a new-car delivery date estimator that provides consumers with an overview of average wait times for various makes and models, broken down by state.

Nodify, started in 2016, now has more than 2000 users and has generated over $1.5 billion in submitted loan applications since its inception.

It provides asset finance, personal loans and business funding, enabling mortgage brokers and dealerships to offer a broader range of financial services.

By Neil Dowling