ISUZU Australia Limited’s (IAL) off-highway engine brand Isuzu Power Solutions (IPS) has promoted Troy Lawson to the position of national sales manager.

Mr Lawson, who was previously state manager for South Australia and New South Wales, brings more than 25 years of industry experience to his new role.

He began his career as a field service technician in 1997 before joining IPS in 2019 as sales manager for South Australia and New South Wales. Now based at IAL’s head office at Truganina in Melbourne’s western suburbs, he will lead national sales operations for IPS.

Troy Lawson

Mr Lawson said he was “looking forward to all the challenges of the new position”, adding that his focus will remain on supporting operators in need of power solutions with greater efficiencies, lower running costs, and quality aftersales support.

“We work in a highly competitive market, but there are very few that can offer the ‘complete package’ for businesses like Isuzu can,” he said.

“This is due to the expansive range of engines, power units and generators that Isuzu has to offer, plus the peace of mind that it is supported by our dealer network across Australia and New Zealand.

“A big focus will be to keep developing that great all-round ownership experience for customers, which our dealer network plays a vital role in delivering across the country.”

IAL head of sales Craig White congratulated Mr Lawson’s efforts and promotion to the new role, noting his contribution to the success of the IPS brand over the past five years.

“Troy has achieved excellent results for us, and his off-highway engine business is of enormous benefit to Isuzu and importantly, the dealer network and the customers they support,” said Mr White.

“He brings the right mix of industry experience and a real depth of technical knowledge to the role of national sales manager that will continue to shape the IPS brand and operation.”

Customers will continue to be fully supported on the ground with the help of IPS zone sales manager Scott Lewis (Western Australia, South Australia and Northern Territory) and sales manager John Robinson (Queensland and New South Wales), with further engineering support offered from IAL’s head office.

IPS forms an integral part of IAL’s extensive product offering to local businesses, delivered from over 40 locations across the national network of dealerships and authorised service and parts outlets shared with Isuzu Trucks.

The business unit provides sales and aftersales services for a large range of free-standing power units, generator sets, industrial engines and marine units, leaning on Isuzu’s history for producing high-quality diesel engines and its expertise in applying this to myriad applications.