Marketing, News

REPCO has unveiled a refreshed brand and marketing identity for Australia and New Zealand under the banner ‘Gets you goin’.

The automotive parts and accessories company, now 102 years old, said ‘Gets you goin’ refers to the  emotive drive of the company’s customers and the role Repco plays in love for cars. 

Repco CEO Wayne Bryant said the new brand line was inspired by customers.

“Everything that our customers and Repco crew do with cars gets us goin’, and our customers want us to join them in showing our shared love for cars,” he said.

“Repco has long been the trusted automotive parts and accessories go-to for workshops and people who love cars, right across Australia and New Zealand. 

“For more than a century we’ve been getting cars, people and automotive businesses goin’ and we’re celebrating this with our new voice.” 

Behind the logo is also Repco’s credentials in retail and trade automotive markets.

It supplied the engine parts for Australia’s first Holdens and also built the engine that powered Sir Jack  Brabham to the 1966 F1 World Championship.

Repco even created a one-of-a-type Research Concept Car called the Repco Record in the late 1950s.

The company, part of GPC Asia Pacific which in turn is owned by Genuine Parts Company (GPC) USA, also enjoys an extensive local motorsports history which includes success in Formula 5000, sports cars and Sport Sedan racing to now being the naming rights partner of both the Repco Bathurst 1000 and the Repco Supercars Championship.

Repco CEO Wayne Bryant

In its latest marketing and advertising, Repco brings to life its passion for all types of cars. It said that some of the project cars that appear in the new ads are owned by Repco team members. 

The marketing program was developed by Repco in conjunction with award-winning Melbourne-based marketing agency Thinkerbell.

By Neil Dowling

AdTorque Edge