The new complex closes the door on its previous Brisbane operation that was opened 25 years ago. The new building will also celebrate a milestone as it will be the venue for Shannons 40th anniversary auction set for November 23-30.
Brisbane’s new office follows Shannons’ last year relocating its Sydney headquarters to a new address.
Shannons said the new building has been designed to deliver a better customer experience.
Features include a Shannons Clubhouse to host car club meetings and other motoring functions; a well-equipped customer lounge; onsite car parking facilities; and greater capacity to support the growth of Shannons Insurance, events and national auctions businesses.
Shannons national auction manager Christophe Boribon said the new facility would become a hub for motoring enthusiasts with its clubrooms, expansive vehicle showroom and the launch of auctions in Queensland.
“It reinforces the strength of the Shannons business brand in terms of expanding our footprint in Queensland,” he said in a statement.
“It has been a long time coming and with a growing number of enthusiasts in Queensland today, we are finally able to bring the unique Shannons auction experience to the doorstep of existing and new local customers.”
The building incorporates a new ‘Lakeside Room’’ named after the famous Queensland circuit and which is dominated by a large black-and-white photograph of racing legend Dick Johnson’s famous ‘Tru Blu’ Ford XE Falcon competing at Lakeside.
The showroom walls are lined with motoring banners and photos of famous motor racing moments at both the former Surfers Paradise and the Lakeside tracks.
Mr Boribon said that a key to the new building’s acceptance by Queensland motoring enthusiasts will be its outstanding location.
“It is only one minute from the Southern Cross Way exit coming across the Gateway Bridge from the south, and, if coming from the north along Kingsford Smith Drive, it is a convenient right turn at Fison Ave West,” he said.
The move to 107 Fison Avenue West, just off the Gateway Motorway and five minutes from Brisbane Airport, marks Shannons’ entry into Queensland Classic Auctions and vehicle sales.
Shannons currently supports more than 1200 motoring events around Australia each year and the new facility sets a benchmark for the Australian classic vehicle market.
“We continue to make a real difference to many enthusiasts’ lives through our support of Clubs and motoring groups,” Mr Boribon said.
“Our Shannons Club has now grown to welcome almost 140,000 online members, with 120,000 unique visitors every month”.
Shannons next classic vehicle sale is the anniversary auction that is now open for entries.
By Neil Dowling