THREE key Stellantis brands in Australia will now offer customers finance under a partnership struck with non-bank asset finance business Allied Credit.

Allied Credit will provide finance for the three Stellantis Australia marques- Alfa Romeo, Fiat and Jeep – under individual finance brands in Australia.

It has started the program with the launch of the Allied-backed Jeep Financial Services campaign, with the other two brands now set to follow soon.

Stellantis Australia’s recently appointed managing director Michael Filazzola said the partnership will be beneficial for their dealers and customers.

“Allied Credit has a strong reputation in the Australian market and we are excited to work together,” he said.

Allied Credit’s head of Alliances and Acquisitions, Jim Giles, said that the business is delighted to partner with the Alfa Romeo, Fiat and Jeep marques and to provide finance to Stellantis Australia.

“A key factor in the partnership is the clear alignment between the two companies – our respective strength and reputation in the market and our mutual drive to support the dealer network through enhanced technology systems and a focus on brand awareness – each will underpin a strong future,” Mr Giles said.

“Everything is moving at pace. While the partnership is new, significant progress has already been made with the majority of the 100 or so dealers nationally already onboard.

“The first campaign for Jeep Financial Services has recently been launched, and the campaigns for Alfa and Fiat are expected to commence soon.”

Mr Giles said that Allied Credit was not only bringing scale to the administration of loans for its white label OEM customers it was also bringing extensive finance sales experience.

“We looked at the number recently. Collectively our sales team have more than 630 years of experience,” he said.

“The benefit is that we work collaboratively with the sales team at each of our OEM business partners to understand their strategies and how we can best support those strategies as a white label finance provider.

“So, if one of our partners has a need for a tailored and targeted finance campaign, we can help develop that campaign, provide value-add insights and put it in place for them. Our aim is to make sure we are driving customers into dealerships.

“It’s this level of support and trust, as well as our sales team working closely with our dealers across the country, that has given OEMs the confidence that Allied is the financier of choice in the industry.”

Allied Credit, which started in 2010, is a privately-owned finance company to provide branded retail and floorplan finance for vehicle and equipment manufacturers, distributors and dealership groups.

It now partners with automotive, motorcycle, marine and recreation industries with products including white label partnerships; joint venture partnerships; floorplan finance; and consumer and commercial asset finance solutions.

Allied Credit has a team of about 265 staff with offices in Sydney, Melbourne and Perth and a salesforce across the country.

By Neil Dowling