SUBARU has opened three new pop-ups in Eastland shopping centre, Victoria; Westfield Chatswood, New South Wales and Queen Street Mall, Brisbane.

The three new pop-ups join the existing three Subaru ‘do’ stores in Pacific Werribee and Northland Shopping Centre in Victoria and Castle Towers in NSW.

Subaru says these five stores encapsulate the spirit of Subaru ‘do’ by providing customers an efficient, relaxing and simplified way to engage with the Subaru brand.

The company feels that the accessibility of a shopping centre provides the general public an alternative to the traditional dealership experience and can provide a more convenient customer experience.

Eastland shopping centre and Queen Street Mall are equipped for customers to test-drive an XV on-site, while Westfield Chatswood displays both the new XV and WRX, with the Subaru North Shore dealership less than one kilometre away to test-drive the range.

Both sites support purchasing directly from the shopping centre and the in-store technology allows customers to build and accessorise their car with specialists on-hand to assist with the process.

With a rapidly changing automotive landscape, the integration of Subaru stores into shopping centres allows potential customers a vehicle shopping experience at a more convenient location and drives a new avenue of customer interaction.

Subaru Australia’s managing director, Colin Christie, said: “The response to our innovative shopping centre stores is very positive. Convenience is a key driver for our customers and is a reflection of our Subaru ‘do’ philosophy, to remove obstacles consumers face throughout the vehicle purchase and ownership journey.

“It makes perfect sense to expand on this success and drive all-new XVs into our shopping centre stores, especially as the traditional vehicle purchase process continues to rapidly transform.”

The XV stand will be at Eastland shopping centre, Victoria, until August 16 where it will then move to Highpoint shopping centre, Victoria, until September 10. The Chatswood Westfield pop-up will be onsite until August 20. The

Queen Street Mall pop-up in the Myer Centre will be on display until August 13.

By Daniel Cotterill