Brand activities using ‘La Maison’ CI are taking Citroen to new buyers in ‘unexpected’ places

Five thousand national pop-up retail spaces now leasing in new business venture

A more convenient customer experience underpins the pop-ups

More pop-up stores, mobile service vans and an expanded test drive program but no plans to disrupt the Subaru dealer network

Low-pressure marketing is being employed at an Adelaide shopping centre as Holden teams up with a customer-focus specialist

Subaru is behind another shopping-centre pop-up

Subaru Australia has confirmed that it will make its Victorian pop-up store a permanent fixture and is planning a national roll-out

AP Eagers will next month open its third small shopping centre store in its latest sales drive for Infiniti Cars in Queensland

Volvo dealer of the year Annlyn Motors Volvo in Penrith, NSW, is testing a pop-up store in the district’s major shopping centre

In a bid to attract its youngest target market, GM Holden is turning to the more unorthodox but emerging trend of pop-up retail venues

Subaru pop-up outlets will not replace dealers, but experiment by Subaru Australia reports unexpectedly high sales