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SUBARU is behind another shopping-centre pop-up, this time with Perth’s City Subaru taking up a store in a Westfield shopping centre.

New-car manager Laurent Tournant said the location in the busy Westfield Carousel centre in the southern Perth suburb of Cannington gave very high audience exposure to the brand and proved to be popular with shoppers.

“It is a very strong location for the brand and we have had a very positive reaction from shoppers, with the majority being women,” he said.

“We are here to explain about the brand and the cars so it’s more about informing people than actual sales.

 



“Customers are referred to the dealership for test drives and further information.”

Mr Tournant selected a “young and passionate” car enthusiast to single-handedly man the store, rather than a salesman from the dealership.

“He is very enthusiastic about the brand and excellent at conveying information to people,” he said. “He also wants to be a salesman so this is a great way for him to become involved with customers.”

Mr Tourant said the store, which has only been open since Saturday, would be doing well to sell one car a week.

The shop has four Subaru models on display – an XV, Forester, Outback and Levorg – as well as some merchandise.

By Neil Dowling

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