SUPERCHEAP Auto has boosted services to its customers with the launch of two new, purpose-built websites — one for Australia and one for New Zealand — designed for automotive workshops, businesses in the automotive trade, and other trade-based industries. 

Supercheap Auto’s managing director Benjamin Ward said the Supercheap Auto Trade websites were one of the most important initiatives undertaken and the public launch “is a very special moment for us.” 

“We have spent several years researching and investing into a trade platform that represents just how serious we are about trade,” he said.“For workshops and other trade businesses, we have used the very latest in technology to make buying auto products not only easy but efficient.

“We know our customers are extremely busy so saving them time was our biggest priority.”

Included in its features is what is believed to be the first of its kind for the automotive industry.  

The Supercheap Auto Trade websites will offer a barcode scanner facility where customers can scan any product, whether in store or at their workshop and it will provide full product information, including the tailored trade price.  

From there, customers can add products directly to the shopping cart and have them delivered or use the rapid 30-minute ‘click and collect’ service at Supercheap locations.

“We have also developed a full account management section that allows workshops to control their purchases and spending limits as well as view past invoices and apply for increases on 30-day credit accounts,” Mr Ward said.

“What is particularly impressive is the ability to give access to all employees and even apprentices so they can have the benefit of exclusive trade pricing whilst the account holder is in full control.” 

Supercheap’s new e-commerce platform integrates with all the key attributes of the website.   

Repeat and large orders have become fast and easy with a dedicated area to order bulk products and a re-ordering system for those items that are purchased on a regular basis. This means that customers can quickly reorder from a previous invoice or use the new quick-order form that’s designed to save time when placing a large order or stocking up on common items.

“In total, trade customers will have access to over one million products online from all of the biggest brands and the Supercheap Auto Trade team have ensured that pricing is not only super-competitive but is shown clearly and accurately on the new website,” Mr Ward said.

The new website was not the only part of the Supercheap Auto Trade initiative.

The company has built a dedicated team of trade experts available on the phone seven days a week for customers who need help, or want to make a payment or place an order, get specialised advice and assistance.

“All in all, the new Supercheap Auto Trade offer is about saving our customers time and providing the very best value.  Trade just got Super,” Mr Ward said.

Trade customers can take advantage of Supercheap Auto Trade’s supercharged program by registering online at trade.supercheapauto.com.au or trade.supercheapauto.co.nz.