SURF park operator Urbnsurf is riding a new partnership with Jeep and Leapmotor in Australia, in a collaboration that links the automotive brands of Stellantis with the operator’s surf parks in Sydney and Melbourne.

As part of the partnership, Jeep and Leapmotor become official automotive partners of Urbnsurf, supporting the surf parks’ mission to deliver world-class, authentically-Australian surfing experiences to surfers of all abilities. 

Jeep and Leapmotor vehicles will now feature prominently across both Urbnsurf parks, including onsite activations, dedicated family dwell spaces, family zones within the park that are designed to improve comfort, connection and usability for parents and young families. The partnership will also see an expansion of Urbnsurf’s digital wave selector, allowing guests access to wave settings and to plan their surf experience as well as integrated vehicle displays and brand experiences designed to engage surfers, families, and adventure seekers. 

Jeep Australia head Chris Leroy, said: “Jeep has always stood for freedom, adventure, and embracing the outdoors. Our partnership with Urbnsurf brings these values to life in an environment built for fun, connection and community.”

Chris Leroy

Leapmotor Australia head Andy Hoang said the car-maker was “thrilled to partner with Urbnsurf as we introduce Leapmotor’s electric and hybrid vehicles to Australian drivers”. “Urbnsurf’s innovation and energy align perfectly with our vision for intelligent, electric mobility,” he said. 

Urbnsurf head of strategic partnerships, James Miles, said the partnership means it will create “unforgettable experiences for our surf community while showcasing two dynamic automotive brands”.

James Miles

Through the collaboration, Urbnsurf visitors can look forward to:

• Exclusive Jeep and Leapmotor surf events and competitions
• Product showcases and interactive experiences across both parks
• Electric vehicle charging access (where applicable)
  
• Special offers for Urbnsurf members and guests

Mr Miles said the partnership reinforces Urbnsurf’s ongoing commitment to offering high-quality, sustainable experiences while collaborating with brands that reflect the lifestyle and aspirations of Australia’s broadening surf community. Urbnsurf is an Australian privately-owned company that started in 2012 and operates in Melbourne and Sydney.

It combines state-of-the-art wave technology with a premium leisure experience with consistent, high-quality waves in a safe and controlled environment, day and night.