SUZUKI Australia has signed up for the eighth season as co-sponsor for Channel 9 series The Block, confirming to GoAutoNews Premium that the relationship has tangible benefits in awareness and sales.

“We see immediate results from showing a Suzuki in the program or using it to demonstrate on air something to a contestant,” said Suzuki Australia marketing and PR manager Ruth John.

“Google Analytics year-on-year show direct correlations between Suzuki appearing on The Block.

“It’s been super successful for us and it’s a great team (The Block) to work with.”

Suzuki Australia is also a long-term sponsor of the Melbourne Storm.

Ms John said the company had also trialled other marketing ideas, including giving away a Vitara through a one-off appearance on The Project (Channel 10) which she said “gave a very good result”.

By Neil Dowling