Auto finance sales platform can help dealers achieve penetration rates of 60 per cent

Online finance integrator, DealerCell, has been snapped up by Cox Automotive Australia

Buyers seek car loans at record levels as dealers see subscriptions as new source of funding

Penetration of 62 percent is achievable but serviceability of new loans is 'an unknown'

Some dealers are achieving up to 80 per cent penetration with new way of selling finance