Chinese importer signs multi-year Parramatta Eels sponsorship as it targets top-five position in Australian market

Geely supports the 90-year-old ‘family club’ for 2026

First the tennis, now the rugby league and Kia back Aussies sport

Suzuki takes on Storm for another year to become longest premium partner

Six million rugby fans ripe for exposure to auto brands as supporter base leaps

An extra car for the footy season adds flexibility to the Sailor household

Dealer lessons as NRL team uses player analytics to emulate success seen in ‘Moneyball’ movie

Frizelle joins with Queensland rugby identity to buy the Gold Coast NRL club

It was the year of fairytale football in Australia. Premierships in both the AFL and NRL went to sides that had never climbed to the very top

Holden’s $5 million commitment to junior sport in Australia bubbled to the surface with key exposure during this week’s State of Origin