Toyota GB has told dealers that the company will retain ownership of the reborn Supra sports coupe and that buyers will be buying the car from Toyota GB and not from the dealers.

Dealers will be paid a handling fee for each sale they make to cover their part in the handover and customer service associated with delivering the car.

They have also been told that Toyota will have 25 Supra demonstration vehicles available for home test drives and that dealers will have to appoint a staff member to specialise in handling Supra sales and maintaining contact with Supra owners.

Only 300 Supras are expected to be available for sale during 2019 and 600 in 2020. They will be priced from £52,700 ($A95,500).

UK dealers will be expected to buy service equipment specific to the Supra but will not have to do so until after they have sold the first car.

Last year Toyota NZ appointed all its dealers as agents in an arrangement under which dealers do not have to buy stock from Toyota but sell cars on behalf of Toyota for a fixed fee.

The model means dealers do not have to fund their new-car stock and they receive a predetermined payment for each car they sell.

By John Mellor