The “This LandCruiser drives us home” campaign centres on a song that captures the diversity of Australian experiences, including weathering a 50-year storm, sinking in quicksand, a meteor shower through to an attack of mozzies.

The 60-second TVC has people singing acapella in the different predicaments and ends with the campaign tag “One thing’s without a doubt, this Land Cruiser drives us home”, followed by the “Oh what a feeling, Toyota” tagline.

Toyota Australia vice president of national sales, marketing and franchise operations, Sean Hanley told leading online media publication Mumbrella that: “This campaign represents the very essence of what LandCruiser stands for and I couldn’t be prouder of the team involved for bringing this to life in such an entertaining way.”

Saatchi & Saatchi Australia executive creative director Simon Bagnasco told the publication that: “This campaign was driven by a simple truth. Lots of vehicles can get you to the most remote and beautiful parts of our country, but there’s only one we know that will always get us back home.”

The campaign is on broadcast, digital, out-of-home (OOH), print, CRM, sponsorships, radio and in-store.

Its launch follows the news last week that Toyota Australia has appointed Vin Naidoo as its chief marketing officer following the departure of John Pappas to Lexus.

By Neil Dowling