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AUSTRALIAN digital advertising company Cartelux has made two appointments in its next phase of global growth and innovation.

It welcomes Kae Hum as global head of enterprise sales and Carla McAloon as head of people/talent.

Kae Hum

Cartelux said that these pivotal appointments highlight the company’s unwavering commitment to innovation, excellence, and cultivating a workplace that thrives on passion, talent, and resilience as the company forges ahead with its growth objectives.

“Kae Hum joins Cartelux with a distinguished background in marketing and media, having contributed to the success of industry giants such as Google and LinkedIn,” the company said.

“With an impressive track record of driving growth whilst delivering value to clients, Kae is set to lead Cartelux’s expansion beyond the automotive industry.”

Cartelux said that Carla McAloon brings a wealth of experience in human resources and talent acquisition, having played key roles in dynamic growth environments at Misfits Market, Boxed, and fuboTV.

“Her strategic vision for talent management and organisational development is aligned with Cartelux’s ethos of nurturing a culture that values innovation and excellence,” the company said.

Cartelux founder and CEO Joshua Williams said: “The hiring of Kae and Carla is a significant milestone for Cartelux.

Carla McAloon

“As we continue to secure partnerships with world-renowned brands and expand our platform, their contributions will be invaluable in shaping the future of our company.”

The company said Mr Hum’s new role “will be instrumental in leveraging Cartelux’s cutting-edge ad-tech platform across various industries, ensuring maximum digital performance and efficiency for our client base”.

Cartelux describes the appointment of Ms McAloon as a “cornerstone in Cartelux’s journey, reinforcing the foundation for attracting and empowering a world-class team dedicated to redefining digital advertising”.

Mr Williams said that the appointments are a clear signal of the company’s readiness to confront the challenges of the digital advertising world and emerge as a leader in creating transformative solutions for global brands.

“Their expertise and leadership will undoubtedly accelerate our mission to simplify digital advertising globally.”

By Neil Dowling

AdTorque Edge