Within the online “My Porsche” platform, the company has started the “Track Your Dream” program that started in May for some markets.
It has this month been extended to Australian customers who have a 911 on order and gives an insight into the production of individual cars at the factory in Zuffenhausen.
Porsche said customers can follow how their ordered car is being built step-by-step to bridge the time between placing an order and delivery of the car.
Porsche vice president of customer relations, Robert Ader, said: “Porsche believes in giving its customers a highly personalised experience from the very start – this now includes the time during which they are waiting for their car.
“Our customers can now experience live how their individually configured dream car is being built – this will increase the sense of anticipation even more.”
“My Porsche” is Porsche’s customer portal for car owners. It bundles all the offerings and services available for individual cars.
“Track Your Dream” uses cameras at two relevant stations and links them to the production software. It said that two more cameras will be added soon.
Head of the Porsche factory in Zuffenhausen, Christian Friedl, said: “We are bringing production to life for our customers.”
“We produce highly personalised and fascinating sports cars every day in our main factory.
“The motivation for this is provided by our customers from all over the world. The success factor is our employees, who make customer dreams come true with perfection and passion.
“Allowing this behind-the-scenes insight creates an obligation for us, but also serves as a source of motivation.”
The application is available for new car customers in Australia, the US, Germany, UK, Canada, Switzerland and Spain. Other markets will follow in the coming months.
In the US, Porsche customers have access to “Track Your Dream” for both the 911 and the 718.
Besides photos from production, “My Porsche” provides customers with additional exclusive information on their car.
By Neil Dowling