Wayne Pearson, Author at GoAutoNews Premium

Making money in an EV world

Dealerships sitting on a precipice of monumental change

Fear of the unknown and conservatism will kill more deals than the economy

Incentive drives behaviour. So it’s fair to say if we aren’t happy with the outcome, we should try to change the behaviour

When trying to achieve change, a change in incentives might create the result you are looking for

Every dollar we spend in our business is in the pursuit of one thing: the customer

Daily discipline, solid targets and an early start can turn an average dealership into a star performer

If you ask 100 people in the motor industry: What makes a best practice dealership? You are certain to get 100 different answers