Market Insight , , ,

SUVs have confirmed where all the action in today’s new-vehicle market is taking place, while business buyers did the heavy lifting in the first quarter of 2016 compared with the same period in 2015.

Private buyers, who tend to generate the best margins, showed strong support for SUVs year-on-year as did business buyers (private buyers on perks) to put the SUV market for the three months more than 13,000 units ahead of the same time last year.

First quarter 2016 vs first quarter 2015 - Click to enlarge

First quarter 2016 vs first quarter 2015 – Click to enlarge

SUV growth came at the expense of passenger car sales, which are showing signs of continued softening as the closure of the three local car-makers – Ford, GM Holden and Toyota – draws closer.

Business buyers are still mostly supporting passengers cars year-on-year but are firmly underwriting sales in the SUV and light-commercial segments. In fact business buyers single-handedly accounted for the growth in the Australian market in the first quarter this year compared with last year.

By John Mellor

cx5-suv_lower_image

Mazda CX-5

Manheim
AWN Insurance
Gumtree
Manheim
AWN Insurance
AutoGrab
PitcherPartners
MotorOne
Indiqator
Gumtree
VACC
Impel
AdTorque Edge
Gumtree
VACC
PitcherPartners
Impel
Indiqator
AdTorque Edge
MotorOne
AutoGrab
ConnectedVehicles
Schmick
First quarter 2016 vs first quarter 2015 - Click to enlarge

First quarter 2016 vs first quarter 2015 – Click to enlarge