He has almost 30 years of experience in several industries including franchised businesses in logistics and transportation.

Mr Read previously worked for almost eight years at transport and logistics company Aramex’s subsidiary Fastway Couriers as national sales manager, where he was instrumental in attracting new business and increasing company revenue.

In the past two years, he was operations manager at 13cabs and Yellow Couriers in the role to expand partnerships and improve delivery services.

Mr Read’s new role will include responsibility for driving revenue across all areas of the business and nationally supporting key customers and new business acquisition.

This will involve both leading and collaboration with the marketing team to develop and implement strategies to maximise sales opportunities, the building of relationships with new partners to increase revenue, and streamlining the customer onboarding process.

CouriersPlease said Mr Read’s diverse background in leadership roles across numerous industries gave him expertise in multiple areas that are considered valuable to the company.

It said his decades of experience working as a driving force to the success of franchised businesses would also prove invaluable.

Mr Read is also an expert in developing successful sales strategies, change management, risks and financial governance, stakeholder engagement, employee relations, IT, and has strong business acumen.

Mr Read said: “I look forward to supporting CouriersPlease in its continuing growth trajectory with new customer acquisition.

“A focus for me will be to lead the team to develop and implement an industry-leading sales strategy based on continuous improvement, to help the company grow its bottom line.

“I will also look to strengthen our relationships with customers and optimise the customer experience throughout the company.”

CouriersPlease CEO Richard Thame said that Mr Read brought a wealth of experience from logistics and transport as well as other industries where he had acquired transferable skills.

“His ability to increase company revenue and drive customer acquisition will be invaluable for CouriersPlease, as we continue building upon our strong customer base,” Mr Thame said.

“Chris’s breadth of knowledge and experience will undoubtedly be instrumental in our desire to continue to set the benchmark as Australia’s leading franchised courier service.”

Chris Read

By Neil Dowling