26th September 2023
Sponsorship plays to end of 2027 and cements a 24-year partnership
11th February 2023
Team gets another five years to take one the of longest sporting sponsorships to 26 years
2nd October 2022
Ford wins halo effect from both topping the AFL ladder and winning the grand final
19th February 2022
Game on: Nissan signs a further sponsorship deal with the Hawks in the AFL
9th October 2021
But they struggle to convert fans to members which is a key metric for sponsors
3rd October 2021
The Grand Final win by Melbourne was seen by the biggest TV audience this year
4th September 2021
Melbourne shrugs off five decades of losses to bring joy to Jaguar’s timely sponsorship
19th March 2021
Where the rubber hits the field: tyre giant gets on-field exposure with logo on runners
29th January 2021
World’s longest sporting sponsorship to extend to 100 years with 2025 agreement
30th October 2020
Jeep comes on out top in AFL sponsorships but Ford has a great run of exposure in the finals
25th September 2020
Car brands assess their AFL seasons with some very big brands licking their wounds
Melbourne club retains prestigious car alliance after re-signing with Jaguar
26th September 2023
Toyota extends AFL deal
Sponsorship plays to end of 2027 and cements a 24-year partnership