26th December 2016
Televised sporting events have always been big business but none more so that the FIFA world cup.
13th October 2016
GoAutoNews Premium neglected to mention Toyo Tire’s sponsorship of the GWS Giants in last week’s feature
6th October 2016
It was the year of fairytale football in Australia. Premierships in both the AFL and NRL went to sides that had never climbed to the very top
14th September 2016
Mazda has become Australia’s first company to sponsor a men’s and women’s Big Bash League (BBL) cricket team
12th August 2016
RENAULT Australia has announced it will renew its partnership with Australian Football League (AFL) team Port Adelaide Football Club
12th July 2016
GM Holden is reallocating a hefty chunk of its Collingwood Football Club (CFC) sponsorship fund to the new women’s Magpies team
8th July 2016
Nissan Australia has announced that it will form a corporate partnership with A-League club Melbourne City FC and its W-League affiliate
24th June 2016
Toyota Australia has struck a deal with the Adelaide Crows Football Club to extend its corporate partnership
14th October 2015
Toyota's sponsorship of the Adelaide Crows in 1991 was less about being a benefactor to a AFL team as a deliberate strategy to raise Toyota sales
7th October 2015
Car companies or dealers dominate the AFL with both major and minor sponsorships.
26th December 2016
Tapping into sports fans
Televised sporting events have always been big business but none more so that the FIFA world cup.