AUTOTRADER Group has appointed key executives to its Queensland Motors team and opened a full-time, dedicated office in Brisbane.

In a significant show of strength, Autotrader director of motors Benn Sykes said the appointment of Heidi Bowe to key account manager and the promotion of Lauren Alaimo to regional sales manager was a major boost to the group.

“Heidi is a fantastic addition to our team,” Mr Sykes said. “She has spent more than a decade in both traditional and digital marketing and has a strong sales and account management background both in Australia and in the UK.

Heidi Bowe

Ms Bowe joins Julie Sharkey, who is also in a key account manager role.

“Likewise, Lauren Alaimo’s promotion to regional sales manager reflects our commitment to the Queensland market,” said Mr Sykes.

“She is a proven performer, and we couldn’t be happier to see her move into this role.”

Ms Bowe said: “For me, this is a perfect fit. I have a proven ability to work closely with dealerships to increase leads and reduce CPL via a range of solutions.

Lauren Alaimo

“This is a company doing brilliant things and I’m just excited to be joining at such a pivotal time.”

Autotrader Group continues to strengthen, and Mr Sykes believes these appointments reflect the company’s commitment to delivering lasting value to dealer partners.

“Our dealer relationships are our lifeblood, and we’re letting our actions speak to that,” he said.

“Queensland is a strategic focus for us; this is just the beginning.”