14th April 2016
Roy Morgan finds gap in what the public thinks about various car brands and what their actual owners think.
7th April 2016
Land Rover is using a portable sauna, towed behind a Discovery Sport and able to fit two people, as an innovative marking tool
Australian online vehicle classified advertising site Carsales.com has expanded its offshore interests to five countries
16th March 2016
In a bid to attract its youngest target market, GM Holden is turning to the more unorthodox but emerging trend of pop-up retail venues
9th March 2016
Reports from Ford dealers that Ford Australia’s zone reps are telling its retailers to allow for facilities capable of a 10 per cent market share
3rd March 2016
Mercedes-Benz has announced a partnership with Nintendo which will see exclusive Mercedes-themed content in various Nintendo video games
2nd March 2016
Subaru pop-up outlets will not replace dealers, but experiment by Subaru Australia reports unexpectedly high sales
15th February 2016
Ford's recent series of attack TV commercials are straight from a strategy used against Ford two decades ago
25th November 2015
A warehouse concept that aims to tap into Australia’s $51 billion annual used-car market is to start trials in 2016 by Automotive Holdings Group
4th November 2015
Mercedes-Benz UK is hiring a new breed of dealer staff to boost the company’s professionalism and meet the needs of its increasingly younger customers
14th October 2015
Toyota's sponsorship of the Adelaide Crows in 1991 was less about being a benefactor to a AFL team as a deliberate strategy to raise Toyota sales
7th October 2015
Car companies or dealers dominate the AFL with both major and minor sponsorships.
14th April 2016
How does your brand stand up as fun to own?
Roy Morgan finds gap in what the public thinks about various car brands and what their actual owners think.